Campaign Story

Most of us would be horrified to see animals being mistreated or harmed in any way. Yet every second of every day thousands of animals are killed for food, experimented on in science labs, used for entertainment, or used for fashion.The problem is most people are simply unaware of the consequences of their every day consumer choices. These simple choices which are the primary cause of the unnecessary enslavement, mutilation, torture and slaughter of innocent animals.